An ecosystem to digitize customer relationships, smart data and the Internet-of-Things

Location Based Advertising (LBA) enables the implementation of innovative and efficient mobile marketing concepts. The consideration of current location and time facilitates the delivery of pinpoint mobile marketing campaigns in a relevant context.

Innovative smart retail and smart city solutions are not only used to increase efficiency, but find increasing effectiveness as a strategic means of creating competitive advantages. The solutions allow the real and the virtual world to grow closer together.

Retail analytics solutions help retailers gain insights that facilitate strategic and customer-oriented decisions. These solutions are an essential part of the digitalization of stationary commerce.

Innovative customer loyalty solutions create a lasting relationship between the retailer and his customers. Success factors are the fast rollout of the solution and the integration of all channels.

Proximity services enable direct contact with customers via their smartphones. The “real” world is linked to the digital world and innovative possibilities for the interaction and development of novel, customer-centric apps emerge.

The digital receipt creates a customer-oriented shopping experience and enables the merchants to easily establish contact with their customers.